The readings made me think more about public relations theory/practice in that PR is not all about glamourous parties or social meetings.
Yes, no doubt that it requires you to attend social meetings or meeting people. However, alot of homework has to be done before this step. It requires alot of consistent hard work in developing good writing skills, good organisation skills, and good diplomacy skills.
Yes, no doubt that it requires you to attend social meetings or meeting people. However, alot of homework has to be done before this step. It requires alot of consistent hard work in developing good writing skills, good organisation skills, and good diplomacy skills.
Practice, persistence and panache are essential to make it in the PR industry. In addition, being a good communciator is an important contributor to becoming a good PR practitioner.
In order to be a good communicator, you need to be:
1. Creative
2. Focused in order to change awareness, attitudes, and behaviours.
Besides these, I also believe a good PR practitioner must be ethical and able to have an eye for trouble. He/she must not 'spin' facts in order to save a company's damaged reputation. What matters most is to showcase integrity and transparency in order to attain the first step to success.
They should cultivate and execute actions that are tailored to best communicate with or influence a particular audience. Interestingly, the "public" in public relations does not only concern the general public. It appeals to the various audiences and constituent groups with which an organisation or individual communicates directly and indirectly.
It seems to me that, being a PR is not an easy job after all. You need to equip yourself with the neccessary skills in order to fit into the position of this high paying job.
1. Creative
2. Focused in order to change awareness, attitudes, and behaviours.
Besides these, I also believe a good PR practitioner must be ethical and able to have an eye for trouble. He/she must not 'spin' facts in order to save a company's damaged reputation. What matters most is to showcase integrity and transparency in order to attain the first step to success.
They should cultivate and execute actions that are tailored to best communicate with or influence a particular audience. Interestingly, the "public" in public relations does not only concern the general public. It appeals to the various audiences and constituent groups with which an organisation or individual communicates directly and indirectly.
It seems to me that, being a PR is not an easy job after all. You need to equip yourself with the neccessary skills in order to fit into the position of this high paying job.
2 comments:
Besides these, I also believe a good PR practitioner must be ethical and able to have an eye for trouble.
Yes, indeed. Part of a PR practitioner's job is to look out for threats and problems with the public that the organisation may face and find ways to prevent it from happening or try to make the best out of what has already happened. Many people have the pre-conception that PR is an easy line to go in with no risks and fun all day. Little do they know that a PR practitioner's job can affect the reputation and perception of the entire company.
There are some pieces of text in this blog that have come from other sources and they need to be attributed. Especially if one if using text from the course coordinator's own book! "various audiences and constituent groups with which an organisation or individual communicates directly and indirectly" comes from James, M. (2006) Public Relations. Career FAQS: Sydney p.2
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