This week's readings investigates about the various types of tactics used in the PR industry.
Oh, it seems that the terms 'strategy' and 'tactics' have differences and yet interlinked to fit together.
By referring to the definitions on these 2 terms from this week's readings, strategy refers to an overarching plan that allows a PR practitioner to help ensure that organisational goals and objectives are achieved. On the other hand, tactics must relate directly back to its defined purpose: achieving the strategic outcome.
Oh, it seems that the terms 'strategy' and 'tactics' have differences and yet interlinked to fit together.
By referring to the definitions on these 2 terms from this week's readings, strategy refers to an overarching plan that allows a PR practitioner to help ensure that organisational goals and objectives are achieved. On the other hand, tactics must relate directly back to its defined purpose: achieving the strategic outcome.
I think the key points to remember from this week's readings would be the grouping of tactics and the selection of tactics.
Tactics are being broken into two major groups: controlled and uncontrolled.
Controlled : No manipulation of any aspect of the process by anyone except the PR practitioner.
E.g. Advertising.
Uncontrolled: Can be altered or even be blocked completely.
E.g. Media Relations
When it comes to the selection of tactics, it is important to consider all the possible outcomes or consequences of using it. However, some PR practitioners seem to limit the tactics' effectiveness by applying them indiscriminately.
I agree with the concluding paragraph in the readings that there is no guaranteed correct set of tactics that will ensure successful implementation of a PR campaigns. Instead, it is important for the PR practitioner to be analytical and display creativity in considering tactics in the light of a complex range of impacting factors in order to achieve success.
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