The key points to remember from this week's readings would be the essential stages of devising a PR strategy.
There are a few stages of strategic process in PR which a PR practitioner has to follow suit. There must be careful planning for the strategies. Each stage has to be duly completed before proceeding to the next stage.The stages
1. Organisation's vision and mission statement
2. Public relations vision and mission statement
3. Establishment of performance indicators
4. Budgeting
5. Write-up of a strategic PR plan
6. Scheduling of a PR plan activities
These strategies not only should be able to disseminate messages to the internal publics, it should apply to the external publics (government, pressure groups, local community) too.
I believed that budgeting is the most important element of the strategic process. Inaccurate budgeting can lead to the failure of a well-planned strategy. Appropriate proportion of an organisation's budget should be set aside for the PR department for them to execute their strategies. If the PR strategy's operational cost exceeds the given budget, there is no way for them to make it a success.
On the other hand, the organisation's vision and mission statement are also important. They need to determine the organisation's future state and to assist in closing the gap in between the unsatisfactory present and the more perfect future. It also promotes internal PR at the same time (with reference to week 3's readings), for it allows the employees to participate with the development of the statements. The internal publics will be aware of the organisation's PR plans, which make them feel important to be part of the organisation.
The strategic and systematic design of PR plans is helpful to the effective identification, implementation and management of the PR goals and objectives.
6 comments:
On the other hand, the organisation's vision and mission statement are also important. They need to determine the organisation's future state and to assist in closing the gap in between the unsatisfactory present and the more perfect future.
i thought that the vision and mission statements are one of the most important points. such statements are the motivation for all in the company.
budgeting is the most important element of the strategic process
Budgeting is very important in a PR plan. Practitioners should never work out of their company's budget. If they do, their PR plan, although may work, the company would suffer a lost. And that would be contridicting to what PR is all about.
'On the other hand, the organisation's vision and mission statement are also important. They need to determine the organisation's future state and to assist in closing the gap in between the unsatisfactory present and the more perfect future.'
Indeed, without vision and mission,it is same as a deer lost in the jungle,which don't know the exact path to go.Hence, these two key points is vital when a strategic planning is on going.It helps the company to develop stronger and more stable structure in order to achieve the goal.
I also feel that budgeting is the most important aspect.
The budget process often affects how the organization's decision-making process.By just having a goal to where the organization is heading to will never be good enough. Without strategic planning, it becomes very difficult to analyze and understand the factors that are affecting performance. An integrated budget process can give management the information and technology they need to align the entire organization and focus it on its goals.
I feel that the vision and mission should be the most important process in the planning. it should be above budgeting.
Vision and mission statements provide the aim and goals of the organisation and hence, setting the direction the organisation is heading to. Without knowing the direction, there is no point setting aside budgets.
There are a number of paragraphs in this blog that need to be correctly attributed to their source document.
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