People often relate public relations practitioners dealings with the media as a part of publicity. Media is one of the best-known elements to implement public relations because the work is visible to the public daily. At any level, dealing with the media is an integral part of much public relations activity, and we should never under-estimate its impact and power.
The key points to remember from this week's readings would be on knowing your media and the hosting of a media conference.
In the media industry, it is common to have tight and inflexible deadlines. It is necessary for PR practitioners who deal with different media become familiar with all styles and deadlines and work well and smart to tackle the complexity. They should make use of the available opportunities to gain maximum exposure for their organsation, and to provide the media with readily available information.
It is important for the PR practitioners to understand the newsroom hierarchy, and crucial to know the names and roles of the journalists within the newsroom as they will love to be referred to as individuals.
I felt that it was rather surprising that the PR practitioners will get to work with journalists. It is perceived that PR practitioners will only let the journalists know what they want the public to know, instead of providing information what the public should know. In order to improve the bonds between these two contradicting professions, it is important to foster positive working relationships to eliminate negative stereotypes.
As mentioned in the readings, media conferences are not part of the daily routines for PR practitioners, but it is essential to establish a basic understanding towards media conferences. I felt that media conferences are important for clarifications and clearing up of doubts on happened events or news story. Although there are alot of considerations to be done when organising such conferences, I agreed with the readings that time will be the most important factor.
In order to achieve strong communication with the media, there must be mutual understanding of, and respect for, each other's roles and responsibilities.
The key points to remember from this week's readings would be on knowing your media and the hosting of a media conference.
In the media industry, it is common to have tight and inflexible deadlines. It is necessary for PR practitioners who deal with different media become familiar with all styles and deadlines and work well and smart to tackle the complexity. They should make use of the available opportunities to gain maximum exposure for their organsation, and to provide the media with readily available information.
It is important for the PR practitioners to understand the newsroom hierarchy, and crucial to know the names and roles of the journalists within the newsroom as they will love to be referred to as individuals.
I felt that it was rather surprising that the PR practitioners will get to work with journalists. It is perceived that PR practitioners will only let the journalists know what they want the public to know, instead of providing information what the public should know. In order to improve the bonds between these two contradicting professions, it is important to foster positive working relationships to eliminate negative stereotypes.
As mentioned in the readings, media conferences are not part of the daily routines for PR practitioners, but it is essential to establish a basic understanding towards media conferences. I felt that media conferences are important for clarifications and clearing up of doubts on happened events or news story. Although there are alot of considerations to be done when organising such conferences, I agreed with the readings that time will be the most important factor.
In order to achieve strong communication with the media, there must be mutual understanding of, and respect for, each other's roles and responsibilities.
1 comment:
It seems like your first paragraph comes from a reading - where is the attribution?
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