I think the important points to remember from this week's reading is managing internal publics well using public relations practices.
The readings make me feel that internal publics should be the top priority in the field of public relations. Although external publics are important too, but it seems that the internal publics have been slightly neglected over the years. Internal publics are employees of an organisation or members belonging to an association. It is important to maintain employee goodwill, in order for an organisation/association to function well. By exposing and maintaining communication links with the management level, positive employee relations can be developed.
In order to maintain healthy relationships within an organisation, the employer should not only respect its employees, but also their identities as 'thinking individuals' (Jane & Clara 2004). In return, employees will perform at a satisfactory rate and loyalty to the organisation.
The past's one-way information dissemination has evolved into today's two-way symmetric form. It has become a mixed breed - combination of traditional and contemporary. The examples given in the textbook are: newsletters, company newspapers, noticeboards, memos, awards, events, intranets, interpersonal communication. I believe that giving awards to well-deserved employees is the best way to motivate their working performance. In addition, nothing can be more effective by using interpersonal communication which allows the employees to interact with their immediate supervisors for information, etc. How amazing to realise today's advanced technology has enabled employers of organisations to have more alternatives of communicating with their internal publics!
The readings make me feel that internal publics should be the top priority in the field of public relations. Although external publics are important too, but it seems that the internal publics have been slightly neglected over the years. Internal publics are employees of an organisation or members belonging to an association. It is important to maintain employee goodwill, in order for an organisation/association to function well. By exposing and maintaining communication links with the management level, positive employee relations can be developed.
In order to maintain healthy relationships within an organisation, the employer should not only respect its employees, but also their identities as 'thinking individuals' (Jane & Clara 2004). In return, employees will perform at a satisfactory rate and loyalty to the organisation.
The past's one-way information dissemination has evolved into today's two-way symmetric form. It has become a mixed breed - combination of traditional and contemporary. The examples given in the textbook are: newsletters, company newspapers, noticeboards, memos, awards, events, intranets, interpersonal communication. I believe that giving awards to well-deserved employees is the best way to motivate their working performance. In addition, nothing can be more effective by using interpersonal communication which allows the employees to interact with their immediate supervisors for information, etc. How amazing to realise today's advanced technology has enabled employers of organisations to have more alternatives of communicating with their internal publics!
Calling to all employers of any organisations!
Please be reminded that having happy internal publics will be one important factor to boost the growth of the organisation. :D
3 comments:
I agree that managing internal publics is vital to the organization as the quality of internal relations directly influences all external relations in terms of effectiveness of the relationship itself and most importantly, internal relations enable the company to accomplish its goals in a quick, direct effective fashion, with immediate control, less dispersion, less time and less costs.
"How amazing to realise today's advanced technology has enabled employers of organisations to have more alternatives of communicating
with their internal publics!"
Dear Chia Ler,
I think you brought up an important point. Technology has increased the choices for different communication mode.
Nonetheless, it could be a double edged sword, if deployed inappropriately. Thus, it becomes important to leverage on technological advancement only if necessary and not adopt it for the sake of keeping pace with technology itself.
This blog shows that you are thinking - you've attributed some text which is excellent - Jut be aware that you've attributed using the authors given names not the family or surnames (Johnson and Zawawi) which is the requirement.
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